As the Heavy Industry Group's overseas brand matrix enhancement initiative gradually deepens, the group's brand matrix has highlighted the company's humanistic care and product warmth in cross-cultural interaction and communication, further earning the trust and respect of global customers.
（1）GREEN DAY is a large-scale international agricultural exhibition in Kazakhstan.
Weichai's full range of products including agricultural machinery, engines and accessories were showcased in Kazakhstan. The Ministry of Industry's leaders visited the exhibition. The Chinese-style "hot pot hut" attracted people to stop and look. The counterfeit identification activity was ingenious. The cultural charm and brand charm were deeply integrated and bloomed.
（2）NAMPO Harvest Day, an international agricultural machinery exhibition in South Africa, is one of the largest and most professional in the Southern Hemisphere.
（3）Ecuador is a football power in Latin America
For many consecutive years, Shantui has used football as a bridge to spark the flame of friendship between its brand and local culture. The presence of Shantui and the passion of football are in harmony, and the quality of Shantui and the perseverance on the field resonate. The brand's hard power takes root and grows amid the cheers.
（4）In Queensland, Australia
Sinotruk's high-end brand image has been deeply rooted in people's hearts. By sponsoring the local truck industry association's golf event and donating all the funds raised to the local community, it has further strengthened the connection between the brand and local culture, adding a new touch of warmth to the brand.
（5）The Royal Welsh Show is the largest agricultural show in Wales, UK
The Weichai Lovol P4000 smart agricultural machinery made its debut. After on-site test rides by customers from all over Europe, they were amazed by the comfort and adaptability of the product, which completely overturned their previous perception of Chinese agricultural machinery.
